What If Google Buys Hubspot?

Have you heard the rumor Google is allegedly considering a potential acquisition of Hubspot. If true, it would be a game-changer for the marketing landscape. As someone who’s worked with numerous clients to optimize their marketing strategies, I can attest…

New Google Email Authentication

February 1, 2024, new Google and Yahoo! email authentication rules are going into effect for bulk email senders who want to reach customers with Gmail and Yahoo! Mail accounts; they may be marked as spam or blocked.  The new rules also require one-click…

The Age Of Average

In a recent 5-Bullet-Friday from Tim Ferris, he mentioned the essay “The Age of Average” by Alex Murrell. he article argues that we are living in an age of average. This is due to a number of factors, including the…

Speaking Minnebar 17

I am thrilled to announce that my session “Keywords To Conversations: How Ai Is Transforming The Way We Search And Engage With Content” has been selected for Minnebar 17, which will take place on April 22, 2023, at the Best…

Case Study AR

Background AR is a leading manufacturer and distributor of high-pressure pumps, parts, accessories, and other cleaning products. In an increasingly competitive market, the company sought the expertise of a Fractional Chief Marketing Officer (CMO) to enhance its digital presence and…