Marcus G

Marcus G

Leadership Profile Brian Niccol

Leadership Profile Brian Niccol Starbucks

In an era where corporate leadership often feels opaque, Starbucks’ new CEO Brian Niccol is setting a refreshing example of transparency and focused leadership. On his very first day at the helm, Niccol, formerly the CEO of Chipotle, released a…

What If Google Buys Hubspot?

Have you heard the rumor Google is allegedly considering a potential acquisition of Hubspot. If true, it would be a game-changer for the marketing landscape. As someone who’s worked with numerous clients to optimize their marketing strategies, I can attest…

Case Study: Fractional CMO Dropshipping Startup

Case Study: Fractional CMO Dropshipping Startup

Client: Health and Wellness E-commerce Startup (Dropshipping Model) Referral Source: Past Satisfied Client Situation: The client, a passionate team of health and wellness experts, found themselves stuck in the early stages of launching their e-commerce dropshipping business. They had invested several months…

New Google Email Authentication

February 1, 2024, new Google and Yahoo! email authentication rules are going into effect for bulk email senders who want to reach customers with Gmail and Yahoo! Mail accounts; they may be marked as spam or blocked.  The new rules also require one-click…