MegaInteractive

Digital Marketing At The Intersection Between Attention, Data and he Intersection Between Attention, Data and Conversions.

Marcus Genzlinger

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The Age Of Average

In a recent 5-Bullet-Friday from Tim Ferris, he mentioned the essay “The Age of Average” by Alex Murrell. he article argues that we are living in an age of average. This is due to a number of factors, including the rise of social media, the increasing popularity of reality TV, and the decline of independent media. As a result, we are constantly bombarded with images and messages that tell us to conform and be like everyone else. This can have a negative impact on our creativity, individuality, and sense of self.

The article concludes by calling for us to resist the urge to conform and to embrace our uniqueness. We should be proud of who we are and what makes us different. We should not be afraid to stand out from the crowd.

Here are some additional points from the article:

  • The rise of social media has made it easier than ever to compare ourselves to others. We are constantly bombarded with images of people who seem to have perfect lives. This can lead to feelings of inadequacy and self-doubt.
  • The popularity of reality TV shows has also contributed to the rise of the average. These shows often portray people who are vapid, shallow, and materialistic. This can send the message that these are the qualities that we should aspire to.
  • The decline of independent media has made it more difficult to find alternative viewpoints. We are now more likely to be exposed to the same messages from a small number of sources. This can limit our exposure to new ideas and perspectives.

The article is a timely reminder that we should not let the pressure to conform define us. We should be proud of who we are and what makes us different. We should not be afraid to stand out from the crowd.

If you are interested head over to “The Age of Average” by Alex Murrell and read the full essay.

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Speaking Minnebar 17

I am thrilled to announce that my session “Keywords To Conversations: How Ai Is Transforming The Way We Search And Engage With Content” has been selected for Minnebar 17, which will take place on April 22, 2023, at the Best Buy headquarters. It is a great honor to have the opportunity to share my insights with such an esteemed audience.

My session “Keywords To Conversations: How Ai Is Transforming The Way We Search And Engage With Content” will focus on AI and what it means as marketers think about how this affects SEO, search, e-commerce, and small businesses which is a topic that I am deeply passionate about. I believe that this session will be of great interest to the audience, and I hope to inspire and educate them on the latest trends and best practices in this field.

Being selected to speak at Minnebar has been a bucket list item for me. I cannot wait to meet and connect with other tech enthusiasts, learn from their experiences, and share my own. I have found Minnebar to be an amazing platform for Minnesota’s innovators, entrepreneurs, and technologists who are dedicated to pushing the boundaries of technology and creating a better future.

As a tech enthusiast, I have always been passionate about sharing my knowledge and experience with like-minded individuals. Different ways I have done this in the past are Robbinsdale & Hopkins Community Ed, Giant Steps, and WordCamp.

Session Description

How will artificial intelligence affect the future of the internet, website design, search, and SEO? AI is poised to revolutionize how we search for information and interact with the internet. This talk will provide valuable insights and practical tips for navigating the ever-evolving landscape of AI and its impact on the internet, search, and SEO.

The discussion will explore how AI impacts search, content creation, and online advertising. I will discuss the latest trends and advancements in AI and how I believe they are shaping this future.

I will also discuss some of the tools I am using to in my marketing work to help increase my productivity as a freelance growth marketing professional.

Whether you are a marketing practitioner, content writer, sales professional, business owner, or just looking to stay ahead of the curve, this talk is not to be missed.

I hope to see you there!

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Case Study AR

Background

AR is a leading manufacturer and distributor of high-pressure pumps, parts, accessories, and other cleaning products. In an increasingly competitive market, the company sought the expertise of a Fractional Chief Marketing Officer (CMO) to enhance its digital presence and sales across various channels. This case study examines the work I completed in my three years working with the company.

Objectives

The primary objectives of the Fractional CMO were to:

  1. Improve the online presence of AR through the redesign of their B2B and B2C websites.
  2. Expand the company’s direct-to-consumer (DTC) efforts across multiple channels.
  3. Optimize and manage their presence on major e-commerce platforms, including Amazon, Walmart, and Home Depot.
  4. Work with Product Development to provide feedback on products in the marketplace by delivering review feedback and relevant competitor information. 
  5. Support sales with tradeshow marketing.

Strategies and Implementation

Website Redesign B2B Website

I collaborated with an agency partner to redesign the B2B website. The goal was to create a more engaging and user-friendly experience for business clients.

B2C Website and E-commerce

The B2C website was revamped, and WooCommerce was integrated to add e-commerce functionality. Introduced upselling techniques during checkout, aiming to increase the average order value (AOV).

Direct-to-Consumer Efforts

The Fractional CMO supported sales through various DTC channels, including:

  • Creative
  • Retail marketing
  • Social media
  • Public relations

DTC channels included QVC, Menards, and Ace Hardware, among others.

E-commerce Platform Management

Amazon

The Fractional CMO managed the Vendor Central store and vendor relationship. They revamped the Amazon store by:

  • Updating descriptions, formatting, and keywords.
  • Adding new images.
  • Implementing an automated process for identifying and responding to reviews.

In addition to the Vendor Central account, a Seller Central account was opened to sell additional products. The Fractional CMO managed promotions like Amazon Prime Day and Lightning Deals.

Walmart.com

Opened walmart.com storefront to expand AR’s online presence and sales channels.

HomeDepot.com

Opened homedepot.com storefront further increasing its visibility and sales opportunities.

Competitive Monitoring

The Fractional CMO monitored competitors to ensure AR’s offerings remained competitive and well-positioned in the market.

Results

  1. Enhanced online presence through the redesigned B2B and B2C websites, resulting in an improved user experience and increased engagement.
  2. Expansion into new DTC channels, leading to increased brand awareness and sales.
  3. Optimized e-commerce presence on major platforms, resulting in improved product visibility, better customer engagement, and increased sales.
  4. Regular monitoring of the competition ensured AR maintained a competitive edge in the market.

Conclusion

My expertise and strategic implementation significantly contributed to AR’s growth. By focusing on website redesigns, expanding DTC efforts, and optimizing their e-commerce platform presence, the company was able to improve its digital footprint, increase sales, and remain competitive in the market.